
What Our
Clients Say
"I have been delighted to work with 121 Direct Mail for a number of years. They have been an excellent company to work with and have always bent over backwards to accommodate our mailings, often at extremely short notice! I am sure we will continue to work with 121 for many years to come."
JENNY BARRETT
What you need to know about data protection law
Data must be:
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Fairly and lawfully processed
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Processed for specific purposes
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Adequate, relevant and not excessive
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Accurate and kept up to date
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Not kept for longer than is necessary
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Processed in line with an individual's rights
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Kept secure
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Not transferred to other countries outside the European Economic Area.
The Data Protection Act also allows individuals to know what information is being held about them. They can do this by making a ‘subject access request'.
If someone feels that their data is not being managed according to these principles then they can contact the ICO, which may result in your business being investigated and fines being levied.
Last year the ICO was given the power to fine businesses up to £500,000 for breaches of the Data Protection Act.
Do I need to register with the ICO?
Who is exempt?
What should I do if someone makes a request?
As a data controller, you may be sent a ‘subject access request', which is a request to show an individual what personal data you hold on them. If you receive such a request, you must:
- respond to it within 40 days
- provide a copy and a description of the data you hold on them
- advise who the source of the data was
- give information on how the data is processed
- give information on which other people or organisations it may have been disclosed to.
You can charge a fee of up to £10 to cover the cost of handling a request.
Who is responsible?
Benefits your business
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By keeping your data up to date, you will only send marketing emails and direct marketing campaigns to the most relevant customers and prospects, which will save you time and money.
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By protecting the information you hold about others, you will not only earn a reputation as a trustworthy business, but you'll prevent a potentially time consuming and costly investigation and other legal consequences should your data fall into the wrong hands.
If you are in doubt, you should seek advice from the Information Commissioner's Office, or from an independent legal professional.

