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    99 Direct Mail Marketing Ideas - 121 Direct Mail - 0845 4000 121

    99 Direct Mail Marketing Ideas to ensure that you get the right message to the right target–in the right way.

    Hopefully you’ll find one or two, or even dozens, of tips for your next mailing. They’re easy tips for any business to use and are guaranteed to increase your customer response rate.

    Thanks to Al Lautenslager for this great article.

    Direct mail is one of the most important pieces of your marketing plan.

    Developing and executing the campaign can many times be a thankless job. Today’s mailing regulations can get complicated, postage rates are changing and making you mail stand out  gets harder. The right message is very important and must get to the target prospect in the right way on a frequent basis. Capturing your reader has to happen fast and your reader must be motivated to take action.

    Here are 99 direct mail marketing tips to ensure that you get the right message to the right target–in the right way.

    1. Give a free gift to increase response
    2. Highlight the free gift offer prominently
    3. Use short copy to tease the reader to read further or respond
    4. Minimize the use of buzz words
    5. Make your offer easy to respond to
    6. Prove any claims with details to add credibility
    7. Ask for the order right away
    8. Use graphics and colour to support the message and text
    9. Offer a free trial to eliminate risk
    10. Hire a professional copywriter for your content
    11. Hire a professional graphic designer
    12. Make your offer easy to understand at a glance
    13. Promise many benefits
    14. Give many reasons to buy
    15. Use all the formatting available with taste
    16. Have your direct mail reviewed by an objective third party
    17. Use coloured paper to make impact and save on printing costs
    18. Consult with a direct-mail specialist
    19. Use a reply card or other reply mechanism
    20. Put a headline on the envelope
    21. Survey customers about what they’ll respond to
    22. Include postage-paid return cards or envelopes
    23. End a page with the middle of a sentence to encourage more reading
    24. Personalize as much as you can
    25. Use a Post-It note for greater impact and attention
    26. Make the offer very prominent in the copy
    27. Use a no-risk guarantee
    28. Keep track of target recipients, replies and follow-up
    29. Tell the whole story
    30. Keep paragraphs short
    31. Break up long copy with graphics or white space
    32. Don’t dwell on history or background
    33. Offer a free-trial period
    34. State your geographical service area even if its global, national, regional or local
    35. Keep the sales pitch positive and highlight the benefits
    36. Include a call to action; tell your readers exactly what you want them to do
    37. Use a “P.S.”–it’s one of the most frequently read parts of the copy
    38. Make it easy to purchase- credit cards, Paypal, Interest Free Credit, etc.
    39. Offer a discount for a quick response and order
    40. Make a simple order form for faxing
    41. Always put a sense of urgency and deadline in your copy
    42. Put a picture of a phone by your phone number
    43. Put testimonials at the top of the content and by the call to action
    44. Use typestyles that are easy to read, not a mix of them
    45. Have a call to action at the beginning, middle and end of your copy
    46. Use free information, free samples and a free demonstration as a marketing hook
    47. Offer a free consultation in addition to the free information hook
    48. Separate features and benefits (emphasise benefits)
    49. Use bullet points and small segments of information
    50. Use subheadings and subtitles
    51. Include a toll-free number if you have one
    52. Get your readers involved with a contest
    53. Use a tear-out coupon or one with a printed perforation
    54. Ask plain questions and offer a simple solution
    55. Put in a photo of yourself or an associates to personalize it
    56. Make promises; keep promises
    57. “Free” is still a motivating word–use it and highlight it
    58. Use handwritten notes or comments on your direct-mail piece
    59. Guarantee customer satisfaction
    60. Offer proof of the benefits
    61. Include case studies and success stories
    62. Restate your offer often, especially at the end of the communication
    63. Use captions, sayings or titles under all photos
    64. Order your mailing list or compile it way in advance of your execution date
    65. Test your list and use “Address Correction Requested” to clean your list
    66. Mail to vendors as well as target prospects
    67. Outsource things you don’t do best: printing, mail prep, design, etc.
    68. Put yourself on all mailing lists
    69. Work with a list broker to tighten list specifications
    70. Test different copy, headlines and offers
    71. Use graphics on the outside of envelopes
    72. Measure results and calculate ROM (Return on Mailing) dollars
    73. Code your mailings to measure response
    74. Mail frequently to a smaller subset of your list
    75. Plan and prepare enough mailings for three months at a time
    76. Use colour
    77. Do a co-op mailing with a fusion marketing partner or power partner
    78. White space is good–a clean look is professional and easy to read
    79. Print in large quantities to take advantage of cheaper printing prices
    80. Use mailing pieces as handouts and for sales kits
    81. Mail to PR contacts
    82. Self-mailers are read more than stuffed envelopes
    83. Postcards are very efficient; usually both sides are looked at
    84. Print on the flap of the envelope to increase exposure
    85. Create excitement: “Act Now!”, “For a limited time!”, “Hurry while it lasts!”
    86. Deliver stacks of left-over printed items to trade organisations
    87. It’s OK to send the same piece over and over for consistency
    88. Mail to educational institutions
    89. Create fun for you and your prospect with your campaign
    90. Tie other marketing to your mailings
    91. Put your website address on all mailing pieces
    92. Odd shapes work, too
    93. Mail with stamps get opened before PPI mail
    94. Include pre-stamped reply envelopes
    95. Don’t delay your mailing by trying to mail in bulk on one day
    96. Include a business card in a letter
    97. Lumpy mail gets attention–it gets opened and gets a good response
    98. Have a conversation with your prospect
    99. Publicise your direct-mail campaign

    Hopefully you’ve found one or two–or even dozens–of tips for your next mailing. They’re easy tips for any business to use and are guaranteed to increase your customer response rate.

     

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