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    Newsflash - 121 Direct Mail - Direct Marketing News and Information

    We aim to keep you updated with Direct Marketing news, latest trends, ideas and research, that we believe are informative and well worth a read while taking a coffee break.
    Royal Mail issues warning about 2 fake emails regarding undelivered post in the UK
    Royal Mail to unveil four special-edition black postboxes
    What Types of Direct Mail Should we Send?
    Direct Mail – What the Future Holds!
    The Journey of Mail in the Home
    A Short History of The Royal Mail
    The History of Direct Mail
    The History of Direct Mail
    Postman Pat
    Myths and Facts about Paper
    Mailing Services For Charities
    Key Factors that make Direct Mail Campaigns Work
    Direct Mail V Email – The Great Debate
    Direct Mail V Email – The Great Debate

    https://www.walesonline.co.uk/news/uk-news/black-history-month-postboxes-honour-19019588 In order to mark the beginning of this year’s Black History Month, four red postboxes have been painted black. The Postboxes in London, Glasgow, Cardiff and Belfast – have been painted black with a gold trim, which are intended to honour black Britons, both past and present and to pay tribute to black Royal...

    6 Types of Direct Mail Marketing Choose The Best Direct Mail Format for Your Next Campaign From postcards to letters, there are many different types of direct mail. Choosing the right type for your audience can help you achieve greater engagement and higher response rates. This article outlines the different options available for your next...

    To give them all the credit, this article was created a couple of years ago by a Direct Marketing Company – Proactive, who cleverly asked numerous direct marketing experts around the world to reveal their predictions for the future of direct mail Have a coffee and a 5-minute read, there are some interesting views that...

    NEW RESEARCH REVEALS THE JOURNEY OF MAIL IN THE HOME Advertising mail presents multiple opportunities for people to engage with brands and remains in the home for an average of 17 days, a study into the role of mail in the home has revealed Royal Mail Market Reach’s investigation into how mail is interacted with...

    One of the oldest organisations in the world, Royal Mail Group can trace its origins back over 500 years to 1516. Royal Mail and its forerunner organisations are responsible for a number of global firsts, ranging from the Penny Black stamp to the world’s first ‘one-price-goes-anywhere’ Universal Service. That proud tradition of innovation continues today...


    The History of Direct Mail says the first recorded example of its kind in the world is a direct advertisement believed to be from an Egyptian landowner who advertised for the return of a lost slave. The papyrus is now exhibited in the British Museum in London and is said to date from around 1000...

    In the offices of 121 Direct Mail we are lucky enough to house two pieces of Postal History purchased at a charity auction in early 2000. The two pieces are: A Postman Pat picture by signed John Cunliffe the creator, showing of all the handmade characters used in the making of the original series, we...

    Myth- Paper is bad for the environment Fact – Paper is one of the few truly sustainable products To dispel the myths that paper use for printing and direct mail are responsible for the worlds deforestation issues, companies from the graphic communications supply chain including forestry, pulp, paper, inks and chemicals, pre-press, press, finishing, publishing,...

    Charities and Donations 121 Direct Mail can help you deliver improved results from your important fundraising campaign, having many years’ experience our Senior Directors with their extensive knowledge throughout the creative, planning and production stages to help ensure you generate successful and an improved Return on Investment (ROI). Since 2005, our family business has helped...

      Direct Mail is not particularly complex – Just a little misunderstood… In fact, there are only three simple straightforward key factors which control the success (or otherwise) of almost every direct mail campaign. The more you follow these rules the more successful your direct marketing will be. The three simple rules are… The more...


    “In the Great debate about Direct Mail V Email “One of the great myths in business and specifically in marketing departments is that print is dead. Many believe that direct mail was killed on the birth of the internet. In fact, the majority of studies show that direct mail offers a superior marketing channel.” Online...

    99 Direct Mail Marketing Ideas to ensure that you get the right message to the right target–in the right way. Hopefully you’ll find one or two, or even dozens, of tips for your next mailing. They’re easy tips for any business to use and are guaranteed to increase your customer response rate. Thanks to Al...

    When you work in direct mail, it often means spending some time defending your business. I can’t tell you how often people tell me things such as, “I don’t ever buy things through mail,” “Big businesses don’t do that anymore,” and “But isn’t email more popular these days?” It’s undeniable that technology has changed the...