Direct Mail Services in Scotland

For any marketing campaign to be successful, it’s important to appreciate who your customers are before you can even begin to consider targeting them. Direct Mail may be known as a traditional medium in the marketing world, but at 121 Direct Mail, we consider it to be just as dynamic as any other online or offline advertising. We assist many large and small companies in Scotland to create and manage their high performance direct mail campaigns. Whether it’s your intention to run just a local direct mail campaign in Glasgow or Edinburgh, or expand your direct marketing to targets across the whole of the UK or worldwide, at 121 Direct Mail we can be your partners, to ensure you have the know-how, technology and a team of experts with the right machinery to give you the highest chances of success.

Direct mail done the right way in  Edinburgh, Blairgowrie, Callander, Crieff, Coupar Angus, Kincardine, Kinross, Milnathort, Perth, Pitlochry, Paisley, Renfrew, Arbroath, Brechin, Dundee, Forfar, Montrose, Alloa, Clackmannan, Tillicoultry, Tullibody, Armadale, Bathgate, Bo’ness, Broxburn, Dunbar, East Linton, Haddington, Livingston, North Berwick, Tranent, Whitburn, Cupar, Dunfermline, Glenrothes, Kirkcaldy, St. Andrews, Arniston, Bonnyrigg, Rattray, Alva, Bridge of Allan, Denny, Grangemouth, Kilsyth, Falkirk, Stirling, Clovenfords, Coldstream, Duns, Eyemouth, Galashiels, Greenlaw, Hawick, Lauder, Selkirk, Annan, Castle Douglas, Dalbeattie, Dumfries, Gretna, Kircudbright, Langholm, Lockerbie, Moffat, Sanquhar, Fort William, Invergarry, Inverness, Isle of Skye, John o’Groats, Kirkwall, Sromness, Baltasound, Lerwick, Scalloway, Stornaway, Aberdeen, Ellon, Fraserburgh, Huntley, Inverurie, Peterhead, Elgin, Fochabers, Forres, Rothes, Lossiemouth, Campbeltown, Dunoon, Inveraray, Lochgilphead, Oban, Tobermory, Ayr, Cumnock, Irvine, Kilmarnock, Kilwinning, Largs, Saltcoats, Troon, Alexandria, Clydebank, Cumbernauld, Dumbarton, Helensburgh, Kirkintilloch, Gourock, Greenock, Inverkip, Kilmacolm, Glasgow, Lanark, Barrhead, Greenock, Johnstone and Kilmalcolm,

Targeted Data is essential

As mentioned previously, targeted or smart data is essential. It’s a waste of time and money having an out-of-date mailing list which includes duplicate addresses, people who have moved or died or the worst issue incorrect details. Our initial phase with any mail campaign is to interrogate our clients’ data, this allows us to ensure it’s clean, accurate, targeted and sorted correctly. This builds the base for any successful mailing, and allows us to move forward with our wide range of direct mail services for Scotland, these include –

  • Automated and Handfill Fulfilment
  • Data Personalisation
  • Printing and Production
  • Postage Discounts
  • Polywrapping
  • Storage and Delivery

As an award winning mailing house working for companies in East Lothian, Fife, Midlothian, Perth & Kinross, Stirling & Falkirk, The Borders, Dumfries & Galloway, The Highlands, Orkney Islands, Shetland Islands, Western Isles, Aberdeenshire, Moray, Argyll & Bute, Ayrshire, Dunbartonshire, Inverclyde, Lanarkshire, Renfrewshire, Angus and Clackmannanshire, we work from our own 10,000 sq. ft. offices and warehouse. Situated close to a main motorway junction, our building houses printers, personalisation software systems, automated fulfilment equipment, polywrappers and folding machines and so if you need an urgent letter and envelope enclosure or a brochure polywrapping, we can step up and help, ensuring your mailing piece is ready to post exactly when you need it, and with a postage discount. How about that for a first-class service?

Security of your personal customer data

Since GDPR came into force, some now say “Data is King” as it is one of the most important tools for communicating with your customers and suppliers. With bad data, however much time and money is spent on graphic design, personalisation and postage it is all wasted if your mailing is delivered to the wrong door or if it can be delivered at all!! Our Data Division services are all in-house, secure and compliant with national accreditations such as ICO and GDPR guidelines. We always ensure that the information you’re mailing is postal address verified, de-duplicated, sorted and segmented to optimise your ROI.

Email V Direct Mail (DMA/Royal Mail Research)

Direct Marketing can create a closer connection with customers and prospects than digital channels. Direct Mail makes customers feel more valued and can inspire them to choose your business. Comparing mail to email, 63% of people said they’re more likely to take mail seriously and 57% said it made them feel more valued. Compared to email’s 18% and 17%.

Kantar Media’s TGI survey confirmed that 80% of adults had kept relevant mail in the last four weeks. On average, the mail was kept for-

  • 17 days for advertising mail,
  • 38 days for door drops
  • 45 days for bills and statements

The study shows that people commonly keep mail they find useful. 66% of the respondents stated that they keep mail that they considered useful. Financial and tourism sectors mail saw increases on that figure up to 72%.

In contrast, a study of the email analytics revealed that 51% of emails are deleted within two seconds.

87% of people were influenced to buy online having received direct mail.

Direct Mail and Print Services in Scotland

Having developed relationships with large and small companies, charities and organisations in Scotland and the rest of the UK, 121 Direct Mail evaluate the risks and rewards for every campaign taking into consideration your brief and budget. We believe it’s important that we learn about your company, people and customers before suggesting ideas and solutions that can deliver a ROI that matters to you. We believe that we can work with you to show that Direct mail can be highly responsive and cost effective, by working together.

If you’d like to learn more about Direct Mail, our Senior Directors, automated enclosing machinery, or information on our Data Divisions services please call 121 Direct Mail today on 0845 4000 121 or send us a message to info@121directmail.co.uk  and we’ll be in touch.