Fast, Cheap and Friendly Mailing House in Scotland
121 Direct Mail is a family business that has since 2005 built an excellent reputation as a reliable mailing house for the whole of Scotland. Having assisted many large and small Scottish businesses deliver their direct mail campaigns with quick turnaround times, cheaper postage costs, better efficiency and higher quality, we can do the same for your company. Whether you’re a distillery, charity or organisation based in The Highlands, Orkney Islands, Shetland Islands, Western Isles, Aberdeenshire, Moray, Argyll & Bute, Ayrshire, Dunbartonshire, Inverclyde, Lanarkshire, Renfrewshire, Angus, Clackmannanshire, East Lothian, Fife, Midlothian, Perth & Kinross, Stirling & Falkirk, The Borders or Dumfries & Galloway, we can ensure using our modern equipment, expert staff and Senior Directors industry knowledge you can succeed with every mailing you send out. Having built up long lasting relationships over the past 15 years, with a wide range of businesses, we are capable of handling every direct mail campaign be it big, small or a complicated handfill for our experienced team, it’s all in a days work,
Whether you’re wanting to improve sales, generate new leads, up-sell or cross-sell your existing client base, launch a new product, improve brand awareness or checkout customer satisfaction, 121 Direct Mail has the experience to help companies achieve their direct marketing goals using thoughtfully designed, targeted and clever mail campaigns. As a family business your contact will be a Senior Director that you can call and talk to about your campaign. Whether you need more market intelligence on how to increase campaign ROI, or wish to know the next timings and steps for your current campaign, we’re always just on the end of a phone or computer.
Our in-house Data Division will assist you with cleansing and mailsorting your existing mail databases and if you need more targets, they have GDPR opted in new consumer and B2B mailing lists available. There are many important parts and steps taken before dispatching a letter, doing things right adds value and achieves better results for your brand.
121 Direct Mail have regularly upgraded and invested in new technology and modern automated folding and enclosing equipment, for both paper envelope and polythene enclosing, whilst we also have friendly experienced staff available to handfill complex or unusual mailings that can’t be fulfilled by a machine.
Assisting Scottish distilleries and businesses to attract more attention
121 Direct Mail always try to be more cost efficient, which can benefit your distillery, organisation or business based in Fort William, Invergarry, Inverness, Isle of Skye, John o’Groats, Kirkwall, Sromness, Baltasound, Lerwick, Scalloway, Stornaway, Aberdeen, Ellon, Fraserburgh, Huntley, Inverurie, Peterhead, Elgin, Fochabers, Forres, Rothes, Lossiemouth, Campbeltown, Dunoon, Inveraray, Lochgilphead, Oban, Tobermory, Ayr, Cumnock, Irvine, Kilmarnock, Kilwinning, Largs, Saltcoats, Troon, Alexandria, Clydebank, Cumbernauld, Dumbarton, Helensburgh, Kirkintilloch, Gourock, Greenock, Inverkip, Kilmacolm, Glasgow, Lanark, Barrhead, Greenock, Johnstone, Kilmalcolm, Paisley, Renfrew, Arbroath, Brechin, Dundee, Forfar, Montrose, Alloa, Clackmannan, Tillicoultry, Tullibody, Armadale, Bathgate, Bo’ness, Broxburn, Dunbar, East Linton, Haddington, Livingston, North Berwick, Tranent, Whitburn, Cupar, Dunfermline, Glenrothes, Kirkcaldy, St. Andrews, Arniston, Bonnyrigg, Edinburgh, Blairgowrie, Callander, Crieff, Coupar Angus, Kincardine, Kinross, Milnathort, Perth, Pitlochry, Rattray, Alva, Bridge of Allan, Denny, Grangemouth, Kilsyth, Falkirk, Stirling, Clovenfords, Coldstream, Duns, Eyemouth, Galashiels, Greenlaw, Hawick, Lauder, Selkirk, Annan, Castle Douglas, Dalbeattie, Dumfries, Gretna, Kircudbright, Langholm, Lockerbie, Moffat or Sanquhar?
We love to hear from our clients that they have achieved their targeted return on investment (ROI), and to help ensure your company acquire the best results as well, we can work with you on the creative aspects, by recommending experienced DM graphic designers, typography and photographic specialists. We can work with you to test different target markets, personalisation and colours shapes and sizes of envelopes, all of which help your mailing stand out when it goes through the letterbox.
The power of personalisation
As an award winning mailing house covering the whole of Scotland, we can ensure you make full use of personalisation as its documented to increase open rates and responses. When you’re able to deliver a personalised offer, or send communications that speak directly to the recipient, you’ll see a major increase in overall campaign success..
Direct mail is a traditional advertising medium that has been used successfully for decades, to deliver a healthy return on investment for many small and large businesses, and as we’ve been in the industry for over 15 years we recognise the positive impact it can have on a company and its clients.
Recent research stated that although there has been a reduction in response rate for direct mail over the last ten years, it’s still holding strong. In its response rate report, the Direct Marketing Association (DMA) analyzed Bizo and Epsilon data and found that direct mail achieves a 4.4% response rate, compared to 0.12% for email.
Overall, the DMA found that direct mail’s response rates are actually anywhere from 10 to 30 times higher than that of digital. It notes that consumers, overwhelmed by inboxes cluttered with unsolicited marketing emails, are more receptive to direct mail, which arrives on a much less-cluttered channel. 121 Direct Mail can help you create a strategy that works hand in hand with your existing marketing and advertising efforts.
If you’d like to learn more about Direct Mail, our Senior Directors, automated enclosing machinery, or information on our Data Divisions services please call 121 Direct Mail today on0161 406 8165 or send us a message to info@121directmail.co.uk and we’ll be in touch.