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Direct Mail Set To Grow
The amount of money firms dedicate to direct mail marketing activities is expected to grow significantly in the coming years, it has been claimed. According to research firm Global Industry Analysts, the global marketing expenditures for direct mail will reach $25.45 billion by 2015.
Category: General
The amount of money firms dedicate to direct mail marketing activities is expected to grow significantly in the coming years, it has been claimed.
According to research firm Global Industry Analysts, the global marketing expenditures for direct mail will reach $25.45 billion by 2015.
A report by the company puts this down to a number of benefits direct mail has over other forms of marketing in the digital age.
For example, it claims that customers often treat direct mail in higher regard than more transient forms of marketing.
Furthermore, it is often more personalised and is better at reaching those on low incomes.
In addition, it can be used to supplement digital campaigns, it is claimed.
"The direct mail advertising market will also stand to benefit from the growing importance of one-to-one interactive marketing and its role in effectively engaging thousands of prospective customers on a personal level," says the report.
A recent study commissioned by Royal Mail found that direct mail can produce greater stimulation in certain parts of the brain, such as those to do with social awareness, than digital marketing.
According to research firm Global Industry Analysts, the global marketing expenditures for direct mail will reach $25.45 billion by 2015.
A report by the company puts this down to a number of benefits direct mail has over other forms of marketing in the digital age.
For example, it claims that customers often treat direct mail in higher regard than more transient forms of marketing.
Furthermore, it is often more personalised and is better at reaching those on low incomes.
In addition, it can be used to supplement digital campaigns, it is claimed.
"The direct mail advertising market will also stand to benefit from the growing importance of one-to-one interactive marketing and its role in effectively engaging thousands of prospective customers on a personal level," says the report.
A recent study commissioned by Royal Mail found that direct mail can produce greater stimulation in certain parts of the brain, such as those to do with social awareness, than digital marketing.