Direct Mail is not particularly complex – Just a little misunderstood… In fact, there are only three simple straightforward key factors which control the success (or otherwise) of almost every direct mail campaign. The more you follow these rules the more successful your direct marketing will be. The three simple rules are… The more...
Royal Mail to unveil four special-edition postboxes
https://www.walesonline.co.uk/news/uk-news/black-history-month-postboxes-honour-19019588 In order to mark the beginning of this year’s Black History Month, four red postboxes have been painted black. The Postboxes in London, Glasgow, Cardiff and Belfast – have been painted black with a gold trim, which are intended to honour black Britons, both past and present and to pay tribute to black Royal...
Postman Pat – The Legend
In the offices of 121 Direct Mail we are lucky enough to house two pieces of Postal History purchased at a charity auction in early 2000. The two pieces are: A Postman Pat picture by signed John Cunliffe the creator, showing of all the handmade characters used in the making of the original series, we...
2 scam emails regarding undelivered post in the UK, Royal Mail warns the public
Royal Mail warns about 2 scam emails regarding undelivered post in the UK and says “People across the whole of the UK are at risk from these scams” The delivery service has warned of two separate scams which target innocent victims in a bid to steal personal information and money. In the latest scam, which...
What Type of Direct Mail Should we Post?
Types of Direct Mail, What Should we Send? 6 Types of Direct Mail Marketing Choose The Best Direct Mail Format for Your Next Campaign From postcards to letters, there are many types of Direct Mail. Choosing the right type for your audience can help you achieve greater engagement and higher response rates. This article outlines...
The True Effect of Direct Mail by Sector
For the first time ever, reveal the true impact of mail, tailored to your sector. The new, FREE Insight Engine will show you how mail performs in terms of people reached, number of times viewed and how long it stays in the home.
The Impact of Direct Mail Sector by Sector
For the first time ever, research has revealed the true impact of mail, tailored to your sector. The new, FREE Insight Engine will show you how mail performs in terms of people reached, number of times viewed and how long it stays in the home. Plus we reveal how mail drives commercial actions. Thrive with...
Revealing Myths and Facts about Paper
Myth- Paper is bad for the environment Fact – Paper is one of the few truly sustainable products To dispel the myths that paper use for printing and direct mail are responsible for the worlds deforestation issues, companies from the graphic communications supply chain including forestry, pulp, paper, inks and chemicals, pre-press, press, finishing, publishing,...
99 Direct Mail Marketing Plans
99 Direct Mail Marketing Ideas to ensure that you get the right message to the right target–in the right way. Hopefully you’ll find one or two, or even dozens, of tips for your next mailing. They’re easy tips for any business to use and are guaranteed to increase your customer response rate. Thanks to Al...
Direct Mail – What the Future Says!
To give them all the credit, this article was created a couple of years ago by a Direct Marketing Company – Proactive, who cleverly asked numerous direct marketing experts around the world to reveal their predictions for the future of direct mail Have a coffee and a 5-minute read, there are some interesting views that...
The Life of Mail in the Home
NEW RESEARCH REVEALS THE JOURNEY OF MAIL IN THE HOME Advertising mail presents multiple opportunities for people to engage with brands and remains in the home for an average of 17 days, a study into the role of mail in the home has revealed Royal Mail Market Reach’s investigation into how mail is interacted with...
A Brief History of The Royal Mail
One of the oldest organisations in the world, Royal Mail Group can trace its origins back over 500 years to 1516. Royal Mail and its forerunner organisations are responsible for a number of global firsts, ranging from the Penny Black stamp to the world’s first ‘one-price-goes-anywhere’ Universal Service. That proud tradition of innovation continues today...
The Story of Direct Mail
The History of Direct Mail says the first recorded example of its kind in the world is a direct advertisement believed to be from an Egyptian landowner who advertised for the return of a lost slave. The papyrus is now exhibited in the British Museum in London and is said to date from around 1000...